Blogging - You Either Are or You're Not

After a bit of blogging and podcasting hiatus, I read these two uber-perceptive statements by, or through, Jeremiah Owyang:

1st, Jeremiah links to Seth Godin's blog post in which Seth says that blogging is fun, and done, because it's something he "gets" to do, rather than has to do. This is a hugely important statement and realization.

2nd, in Jeremiah's blog post about CEO blogging, he states that the only exit strategy from blogging is simply to stop. To stop means perhaps, like the podfade, that the lack of interest, time or impetus, or some blend of the three, has impeded the act of communicating through blogging. In any case, this is disheartening to any readers you've picked up...and presents a loss to the world of another stream of an author's consciousness transcribed.

I twittered this morning for the first time in days...well, for the first time in over a week. Why the stop? Who cares? The point is to pick up again and continue.

Frodo didn't carry the ring because he had to. He carried the ring because he could. And, he cared.

..Alex.

Minute Tech 022: What is glass?

Dale Chihuly's glass sculpture is incredibly beautiful; when juxtaposed with natural plantings, or as natural as you can get in an oversized terrarium, they seek to mimic CBLF's with SiBLF's:

the outline for todays show:
- Space shuttle set for daytime landing; Chinese lunar orbiter;
- What is glass?
- Jeremiah Owyang describes his use of Twitter.

Go to the Minute Tech iWeb page to subscribe or listen to this podcast: Minute Tech.

..Alex.

Minute Tech 021: How do you distribute your video?

Have you thought about your relatives lately? I don't mean the ones living next door, I mean your furry predecessors. Now if you're of the school of thought that the earth and it's inhabitants were brought into being 6,000 years ago, then this DNA stuff is just of academic interest - the rest of you can listen with a bit more interest.

Now that you've produced video on your PC, be that Windows, Mac or Linux, now you can think of distribution. And finally, emulate your leaders: start something in your community!

- DNA sequencing leads to primate relatives;
- How do you distribute your video?
- Emulate your leaders: Start Something Today!

Go to the Minute Tech iWeb page to subscribe or listen to this podcast: Minute Tech.

..Alex.

Am I a "media" company?

Check out Jeremiah Owyang's checklist for corporate media strategy in his So you're a "Media" Company now post. Admittedly, a podcast does not a company make...but at what point does a publishing push like this begin to blur between a personal outlet for ideas and style and a company-like push for attention in the global media industry? At this point I have not desire to make this a "corporate entity", but I'm pursuing many of the things that could:

• A regular push of informational content into the world's marketplace;
  
• Pursuing the collection of statistics via Google Analytics;
  
• Developing and pushing the podcast "brand" into many of the social media markets;
  
  
  Three of Jeremiah's points:
  
  • Do you have a strategy? Let’s start with the start. Why create media? What story are you trying to tell? Don’t just do this because it’s hot, understand how it can impact your company.
    
  • What story are you telling? Sometimes, media doesn’t have to be just a product demo, but could ‘go up a level’ and tell a story. Relate to your customers life style, understand and relate to how they work and live, rather than just push features.
    
  • Got legs? Does your player of media (audio/video/webcast/powerpoint/images) have ‘legs’ so it can spread to other websites? Is it embeddable? Do you want it to be?
    
  
  

Where is this all taking me? Initially, I'm seeking personal growth in both the tech of putting a podcast and media presence together, and in the community that this may engender. Eventually, who knows?

..alex.